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1)  How is organic content promotion different from paid content promotion?
  A)  Organic is for everybody
  B)  Paid content costs too much
  C)  Organic Content is targeted and paid content is spread out
  D)  Organic content is spread out to a large audience and paid content is highly targeted

2)  What do you call the process where a person goes from a visitor, to a lead, to a customer?
  A)  Marketing Process
  B)  Sales Choreography
  C)  Marketing Funnel
  D)  Buyers Decision Tree

3)  What is the term used to associate a marketing channel with a conversion?
  A)  Distribution
  B)  Attribution
  C)  Association
  D)  Conversion Goal